Name and focus change

I will keep on writing about JavaScript, jQuery if I find material interesting in the future, I may review a book or two in the area. But from now on I will focus on Online Marketing, Affiliate Business, Social Networking, Search Engine Optimization and other areas that explode right now.

And btw, I changed the blogs name to “The Frontend”, still the same URL though. :-)

Facebook Flyers – CTR and CPC

I promised to deliver the stats on Facebook Flyers. I bought 5000 page impressions for $10 and my estimate was that 1-2% would click on the Flyer.

I got 25 clicks, thats a CTR on 0,5%, a little higher than what I got on AdWords Content Network, but much lower than Adwords shown in search result for the same ad-type. Avg CPC on Google Adwords is $0.50 and $0.40 on Facebook Flyers.

No deeper analysis, but it seems that Facebook Flyers is a good complement to Google Adwords and that the estimated cost more or less is the same (or a little bit lower in this example). I am, however, a bit disappointed, I dont know why, but maybe I have been bitten by the Facebook-bug and start to think that everything they touch turns to gold. ;-)

Facebook Flyers – thoughts and estimates

I bought some adspace today on Facebook Flyers, I believe this will be huge! But I have to wait two days before I make some analysis of the results, but it is much easier to target your audience than with Google Adwords. I will post before saturday with conversion rates/CTR and so on. The pricing starts very low, so it is easy to just try out, I think I have just found a new way to drive traffic!