Iterative redesign of major websites

An interesting article by Jared M. Spool at www.uie.com about how to manage design and structure whenever the web is outdated and needs larger changes in function, architecture, structure and design.

This is an interesting approach when the technical platform do not have to change. It is difficult to take the iterative approach when moving to a new technical environment and maybe even restructured data.

But the big problem with a re-design (iterative or all-in-one) is, and will always be: How do we please the customers we already got, make it more effective for new customers AND make the site easier to work with for people who earns their salaries by working with the site each day. Read the full article at www.uie.com : The Quiet Death of the Major Re-Launch

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