This is the first in a series of Basic Online Marketing Posts, describing some acronyms and ways to go about starting your online marketing.
What is CPM? CPM is an acronym for Cost Per Thousand. The “M” in CPM comes from the latin word “mille” which means “thousand.” Despite PPC’s popularity rise, CPM remains a very effective way to advertise. Instead of paying per click, you purchase a set amount of impressions. Impressions simply shows how many times your ad has appeared on a website. CPM can be a very cost effective way of advertising. Instead of paying $1 per click with PPC, if you purchase 1000 impressions for $3, you may get 10 clicks for $3, saving you a whopping $7. If you are looking for tons of clicks at a potentially low price then CPM is definitely the way to go.
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