Mad Libs Increase Form Conversions with 25-40%

This week saw a lot of discussion on “Mad Libs” on how conversion for forms could increase dramatically by using forms with inline elements and a narrative format. LukeW writes about a test where vast.com saw an increase in form conversions with 25-40%

Ron and his team ran some A/B testing online that compared a traditional Web form layout with a narrative “Mad Libs” format. In Vast.com’s testing, Mad Libs style forms increased conversion across the board by 25-40%.

Read the full article on LukeW’s blog.

Mad Libs Do Not Increase Form Conversions

A guy named Patrick McKenzie tried  the Mad Libs technique on a form and came to the conclusion that in his case with his users, the result was the opposite. I think that he has a point in that you must test on your users and not just listenting to “facts” from others. But to be honest he could have set his test up better. The best thing with this post is the comments.

Read the full article at Patrick McKenzie’s blog

Buzrr

A colleague of mine, Dennis Hettema has released a Google Buzz Aggregator/Counter named buzrr that makes it easier to find trending and popular topics posted on Google Buzz. There are some tools as well for integration into you website. Interesting to see where this is heading. Good Job Dennis!

How to get better at UI Design

I found this good article at http://ui-patterns.com on how to get better at UI design. It categorizes parts of the job needed to build and design better UI’s.

Make sure you follow me on Twitter

I post links each and every day with focus on User Experience and Web Development on my two twitter accounts, make sure you follow me there: @uxs and @hising. UXS is more focused on design, user experience and usability while hising is more on web development in general and somewhat more personal. See you on Twitter!