Tag Archives: conversion

Weekly Links and Comments

By Mattias Hising | Published: February 28, 2010
Mad Libs Increase Form Conversions with 25-40% This week saw a lot of discussion on “Mad Libs” on how conversion for forms could increase dramatically by using forms with inline elements and a narrative format. LukeW writes about a test where vast.com saw an increase in form conversions with 25-40% Ron and his team ran some A/B [...]
Posted in Design | Also tagged , , , , , , , , | Leave a comment

Online Marketing Basics – Conversion Rate

By Mattias Hising | Published: April 11, 2008
What is conversion rate? Conversion rate is a measure of how well users converts from one state to another action. For example, if your website has 100 visitors and of those 100 visitors, 20 of them take some form of action, the action can be anything from generating a lead to making a [...]
Posted in Online Marketing, SEO | Also tagged , , , , | 2 Comments