Tag Archives: conversion rates

Weekly Links and Comments

By Mattias Hising | Published: February 28, 2010
Mad Libs Increase Form Conversions with 25-40% This week saw a lot of discussion on “Mad Libs” on how conversion for forms could increase dramatically by using forms with inline elements and a narrative format. LukeW writes about a test where vast.com saw an increase in form conversions with 25-40% Ron and his team ran some A/B [...]
Posted in Design | Also tagged , , , , , , , , | Leave a comment

4 Great Books for Increasing Revenue From Your Website

By Mattias Hising | Published: September 3, 2008
Right now I am reading two books on the benefits of collective intelligence, and have just finished two others with focus on optimizing your website technically, in conversion rates, through usability and performance. All these books are of interest to people who takes a scientific approach to developing and tuning the website he/she is running. High Performance [...]
Posted in SEO, Uncategorized | Also tagged , , , , , , , , , , , , | Leave a comment

Online Marketing Basics – Conversion Rate

By Mattias Hising | Published: April 11, 2008
What is conversion rate? Conversion rate is a measure of how well users converts from one state to another action. For example, if your website has 100 visitors and of those 100 visitors, 20 of them take some form of action, the action can be anything from generating a lead to making a [...]
Posted in Online Marketing, SEO | Also tagged , , , , | 2 Comments