I am moving my blogging more and more to Twitter (@hising) and other services such as Tumblr (http://awesome.hising.com) and Posterous and will only write longer posts on this blog in the future. However I post a lot of links and are available for discussions daily on Twitter, make sure you follow me (@hising) if you are interested in the stuff I have written about in this blog.
This week saw a lot of discussion on “Mad Libs” on how conversion for forms could increase dramatically by using forms with inline elements and a narrative format. LukeW writes about a test where vast.com saw an increase in form conversions with 25-40%
Ron and his team ran some A/B testing online that compared a traditional Web form layout with a narrative “Mad Libs” format. In Vast.com’s testing, Mad Libs style forms increased conversion across the board by 25-40%.
Read the full article on LukeW’s blog.
A guy named Patrick McKenzie tried the Mad Libs technique on a form and came to the conclusion that in his case with his users, the result was the opposite. I think that he has a point in that you must test on your users and not just listenting to “facts” from others. But to be honest he could have set his test up better. The best thing with this post is the comments.
Read the full article at Patrick McKenzie’s blog
A colleague of mine, Dennis Hettema has released a Google Buzz Aggregator/Counter named buzrr that makes it easier to find trending and popular topics posted on Google Buzz. There are some tools as well for integration into you website. Interesting to see where this is heading. Good Job Dennis!
I found this good article at http://ui-patterns.com on how to get better at UI design. It categorizes parts of the job needed to build and design better UI’s.
I post links each and every day with focus on User Experience and Web Development on my two twitter accounts, make sure you follow me there: @uxs and @hising. UXS is more focused on design, user experience and usability while hising is more on web development in general and somewhat more personal. See you on Twitter!