What is viral marketing?

Viral marketing is another outlet for advertising. It is highly effective. It has somewhat of an domino affect. Most viral marketers target individuals who have outstanding networking potential, in hopes that the product or message will be passed along.

Here is a brief example of viral marketing:

Let’s say I am marketing my new video. I am going to give out 3 free copies. I am giving my video to those who I feel have excellent marketing skills. I am generally hoping that those 3 individuals will praise my video enough to pass along the word to a few of their friends. In other words, viral marketing encourages people to pass along a marketing message voluntarily.