Category Archives: Online Marketing

Long Term vs. Short Term Online Business

I work in an industry where a lot of people try to chase after the big money with small efforts invested, looking for quick cash. Seldom their expectations are met. What brings the cash in is long term dedication towards strict economical, and other measurable, goals. This holds for true with online businesses as well, [...]
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How iPhone and Android Will Change the Web

The iPhone is getting more and more popular around the world, and soon we will see mobile phones implementing Googles mobile platform Android. For years we have been waiting for the mobile revolution on the web, but the revolution has been more like a breeze with 3G-enabled services for small screens and the Blackberry-concept. In [...]
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Social Networking and Online Marketing

The number of social networks is growing fast. An average user probably uses more than one of the big social networks such as MySpace, Facebook, Ning, LinkedIn, Delicious, Twitter or Digg on a daily basis. As a lot of traffic is generated on this type of sites, a lot of people will try to make [...]
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Online Marketing Basics – Conversion Rate

What is conversion rate? Conversion rate is a measure of how well users converts from one state to another action. For example, if your website has 100 visitors and of those 100 visitors, 20 of them take some form of action, the action can be anything from generating a lead to making a [...]
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Online Marketing Basics – PPC

What is PPC? PPC is short for pay per click. Pay per click is a form of advertising that many internet marketers use. For example, let’s say you have a home based business and you need advertising an easy way to get the word out would be PPC. PPC is the process of [...]
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Online Marketing Basics – CPM

This is the first in a series of Basic Online Marketing Posts, describing some acronyms and ways to go about starting your online marketing. What is CPM? CPM is an acronym for Cost Per Thousand. The “M” in CPM comes from the latin word “mille” which means “thousand.” Despite PPC’s popularity rise, CPM remains [...]
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11 Ways to Increase Your Website Traffic

Create Good Content The best way to increase traffic to your website, is to offer good content or service. If people like what you are offering, they will come back to you and they will link to you. There is no single technique better than this one for generating traffic to your website. How many links [...]
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Viral Marketing

What is viral marketing? Viral marketing is another outlet for advertising. It is highly effective. It has somewhat of an domino affect. Most viral marketers target individuals who have outstanding networking potential, in hopes that the product or message will be passed along. Here is a brief example of viral marketing: Let’s say I am [...]
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Worlds most valuable startups

Silicon Alley Insider reports that they have boiled down to 25 contenders competing for the title “The Worlds Most Valuable Startups”. They are seeking help from people actually being involved with these startups, as users and well-informed readers. A reminder: The goal of the SAI 25 is to find the private digital-industry companies that have the [...]
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What is the Cost of Your Advertising Space

Daniel Scocco has posted an interesting article on Problogger about how to decide how much you should charge for your advertising space. I have been looking for articles like these, and think this one is straight forward and to the point.
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