Yahoo Open Search Platform announced

Yahoo has gone into release-mode after the Microsoft-bid. Maybe they are trying to convince the shareholders that they have gained momentum and do not need Microsoft. I do not know, but they have released some interesting news the latest weeks including Yahoo Buzz, Yahoo Video, Yahoo UI 2.5 and now the Open Search Platform is announced.

The Open Search Platform will open up for site owners to enhance the search result experience.

[The Platform] will consist of a set of APIs that allow third parties to modify search results on Yahoo by adding images, structured data and additional deep links

The possibility to add dynamic data to an item is appealing to a publisher, and if used wisely this feature may actually increase the user experience. In contrast to Google Subscribed Links, Open Search features will be turned on by default for users, with extra features available opt-in.

SEO, search marketing and online marketing is one part of the front end architecture and we focus on giving you more articles within that area on The Frontend.


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