You know you are doing it wrong when …

• You focus on things that are not part of the core product
• You think that you are smarter than the competition
• You think technology is the key driver
• You make assumptions and stick to them over time
• You think marketing can sell any product
• the items in the backlog have nothing to do with the user experience
• you create a strategy that is more of a vision
• you are spending more than 10% of your working time on meetings
• 50% or more of your workload is action points from meetings
• the best brains in the company eat Prozac
• the best developers in the company are doing UML
• your boss says “I have not had the time to read that e-mail yet”
• When you have a strategy that says something like “We are going to be the new Apple”
• you work according to the waterfall-model and call it agile product development
• you think that enterprise solutions is a must have in order to serve all your customers
• you hear the word ITIL
• someone thinks that abstraction and not function has critical impact on business
• someone suggests a new meeting in the matter
• you think someone else should decide in the matter
• reorganizations is more common than company beers
• you have two (or more) bosses on the same position
• there are only men (who only eat meat) at the top of the ladder of your company
• you think that it is better to build it yourself
• you think that it is better to rebuild than to tune
• you think that your success is a strike of genius rather than a lucky shot
• when the CC:field is used in more than 50% of your inbox e-mails
• when you have architects
• when you have usability experts
• when you have middle management
• when you feel stuck because of salary and benefits
• when you are building an enabling platform that will solve all your problems
• it is more important who is in charge of something than what gets done
• you have three levels of the organizational hierarchy below you …. and three above
• people are leaving without knowing what to do later
• you discuss things longer than implementing them
• there are people walking around the office that look like movie stars
• most of the people working at your company think that they should not have to do any real job and get their hands dirty
• you buy new project tracking software and think that you have found the key to success
• when someone from payroll sends their first mail with Comic-Sans and two or more clip arts pictures
• when you get saluted for a good year and get a salary increase, even though you obviously do not deserve it
• you have a group that works with R&D and no one knows what they actually do
• you are part of a working group that forces you to dedicate 25% of your time because you are one of the big thinkers in the company
• you have multiple offices and people would rather fly to the other office than setting up a video conference
• middle management can’t say anything without adding some bosses name into the conversation
• you feel that you are going in the wrong direction professionally and personally and you have an annoying feeling that it probably has a lot to do with your current job
• you have more than one Lead Developer for a product
• you think you are building stuff that another department think they build
• you don’t get angry anymore over things at work
• you feel like it is impossible to change something
• you feel that the good old days were way better

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